Adding Your Content:
Step three! Add content to the webpage you selected and display to the region you created. When selecting content, be sure to select the region you’re wanting to edit or modify.
What is the goal of the website you’ve selected? If your goal is to convert website visitors into inquiries, be sure to have a clear call-to-action.
“Request more information here.”
“Click here to RSVP to the alumni reception.”
“Hear more about our field-studies in the Everglades.”
I just want to test at this stage. I don’t want anything to go live.
Great! Simply login to your account and start creating. None of your campaigns will go live until you’ve installed the GeoFli pixel on your site or in Google Tag Manager.
Who should manage the GeoFli account? Are there options to add users?
There is an account administrator and campaign creators. We assign the role of administrator to the email associated with the first account created. Administrators can add creators at any time by navigating to the account tab and adding a team member.
Yeah, I’m gonna need some help setting up my first campaign.
No problem! Simply reply to this email or give us a call at 406-214-3809 and we’ll take a deep dive into ideas and replacing content. We even have individual GeoFli coaches assigned to each college and university we work with. Check out our support page.
I’m interested in using GeoFli, but I’m not sure it’s my role.
You’re curious, ambitious and motivated to test different marketing options and iterate on website performance. We think that’s pretty cool! We’re confident other people will think that’s cool too.
There’s no harm in logging in and creating some unpublished campaigns. When you’re getting the hang of it, design an unpublished page and show it to anyone you think might be interested.
I have a GeoFli account but no regions. What’s my first step?
Your next step is to test a campaign. Check out our video on launching your very-first campaign.
Components to a Great GeoFli Campaign:
When is it time to GeoFli More Pages?
This is a question we hear a lot. The answer? Test it! Mark Zuckerberg’s mantra is “move fast and break things.” Though we’re not suggesting destruction, don’t let fear prevent expansion. If GeoFli is working with a small amount of measurable success on the admissions homepage, implement the tool on the alumni page. What about graduate school? Campus Visits? Homepage?
Start small. Start on one page. Learn from that campaign and build on the foundation. Again, our coaches are here to help each step of the way. s
The word conversion is thrown around quite a bit. It’s really a fancy term for goal. When setting up your campaign in GeoFli, the first question you want to ask is “what is my goal?” This will determine the rest of your campaign construction. If your goal is to increase applicants, could you focus the goal toward increasing campus visitors? What about increasing campus visitors from out-of-state? Once you have your goal, the page, location and content selections will all support the same conversion: campus visitors.
A Measurement Plan:
The definition of insanity isn’t doing the same thing over and over and expecting different results. The definition of insanity is doing the same thing over and over and not knowing the result. The best campaigns we’ve seen include benchmarks and key-performance indicators to identify success. Running a campaign designed to feature geographic-based testimonials? Measure time-on-site. Not familiar with Google Analytics, let our targeting coaches help!
Content is the backbone for any great website: a site can’t stand on great design alone. The campaigns we see driving results are targeted and personalized in both imagery and website copy.
Target Market Research:
When writing content, familiarize yourself with your target location. Do students from California historically study environmental science at a larger percentage than other states? Are there famous alumni in specific cities to showcase? Prospective students visiting from Chicago see a video from a local businesswoman and alumni explaining how your university helped shape her career.
Just because we all have a high-def camera in our pockets doesn’t mean we can all take professional photos. The use of dynamic imagery can separate the good from the great. And that’s a big difference. You get one chance to make a first impression, and a picture of the green-space on campus or a nice clocktower photo exists on everywhere-college-USA. Differentiate the images on your site by connecting with the geographic location. Images of the Chicago skyline promoting an alumni reception to Chicago residents. Images of last year’s college fair in Minneapolis to visitors from Minnesota to promote an admissions counselor arrival in their area.
Blue Ocean Strategy:
All college admission offices email, attend college fairs and send acceptance letters. Some send direct mail in larger quantities than others, but it all gets sent. These are extremely crowded marketing channels. Crowded to the point of prospective student and parent fatigue.
Differentiate yourself from the competition by personalizing the college search. Colleges we see using GeoFli to its maximum potential are finding ways to segment visitors and make data-driven decisions that spread beyond admissions. Alumni relations, foundation and fundraising and enrollment management team up to produce some really great messaging. With thousands of daily website visitors, these changes matter.