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Ring, ring, ring ……….  Believe it or not, that’s your Data calling. In all likelihood, the conversation is going to go one of three ways: You hear who it is and immediately reply I’m not [...]

Although today’s digital marketers have access to many more tools than they did in the past, email remains one of the most effective. With email, you have the chance to forge a genuine, personal [...]

We hear a lot from marketers about how activities like personalization, retargeting, and geotargeting constantly increase online conversion rates, but until you know effective ways to use these [...]