Using Google Data Studio to Report Location Data

As you know, Geofli exists to fill a unique need to differentiate content based on geographic location. We know that our approach works, and we’ve identified some new reporting methods so that [...]

Your Data is Trying to Tell You Something… About Geotargeting

Data can make your geotargeting more powerful. By developing smart assumptions about your target consumers and making geofencing decisions based on them, you can ensure you develop a more [...]

To Scroll or Not To Scroll: Trackable Website Design Optimization + GeoFli

By offering different content to users from California, than to users from New York, we can overcome some serious hurdles when it comes to website design, and the limited space "above the fold".

How to Improve Time-On-Site For New Users

New users are so important to any website. With each one, we have the chance to impress them with our site and keep them coming back for more. Here are a few ways [...]

Five Ways to Decrease Bounce Rate with IP Targeting

Let’s pretend you’re the marketing director for a company that sells outdoor gear online and in specific store locations in major cities around the country. You have a beautiful website and [...]

How To Measure Conversions in Google Tag Manager

Tag Manager can be complicated. This article is designed for the user that is logging in for the first time, but also looking to get moving quickly with conversions, IP targeting and online [...]

How to Measure Website Traffic By Location

Sifting through website analytics is not everyone's idea of a good time. We hope to save you some of that time by giving you a few places to look in the Google Analytics dashboard to get right [...]

Personalize the Homepage, Increase Conversions

This article runs quickly through the process of personalizing a homepage image and the dramatic impact it can have on website conversions. In recent case-studies with e-commerce companies, [...]

How To Improve Website Conversions with Online Forms

How many online form submissions does your office receive each week? Underwhelmed? Don't know? This article helps formulate a plan for, well, your forms. Specifically how to improve online [...]

How to Measure the Impact of Content Replacement Tools

Figuring out the goal of you online marketing efforts takes patience and some attention to detail in the beginning, but with some quick tutorials and thinking about what success looks like, [...]

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