Ring, ring, ring ………. Believe it or not, that’s your Data calling. In all likelihood, the conversation is going to go one of three ways: You hear who it is and immediately reply I’m not [...]
Although today’s digital marketers have access to many more tools than they did in the past, email remains one of the most effective. With email, you have the chance to forge a genuine, personal [...]
We hear a lot from marketers about how activities like personalization, retargeting, and geotargeting constantly increase online conversion rates, but until you know effective ways to use these [...]
Sometimes the hardest part about marketing is keeping up with the language. Here we help develop some useful definitions for two powerful geotargeting tools: geofencing and IP targeting.
Here we discuss some of the current obstacles for automobile industry marketers and a group of tools designed to make it easier. These tools are MailChimp, Wistia, GeoFli, Typeform, and [...]
GeoFli for business focuses on ten ideas to implement without committees or software overhaul. From surfacing products based on historical purchasing data to simply featuring location specific [...]
Great website personalization doesn't happen overnight. Let's look at the evolution of great email marketing culminating with website personalization. Measure the metrics that matter to track [...]