Increasing Online Conversion Rates with Personalization

We hear a lot from marketers about how activities like personalization, retargeting, and geotargeting constantly increase online conversion rates, but until you know effective ways to use these [...]

Geofencing vs. IP Targeting

Sometimes the hardest part about marketing is keeping up with the language. Here we help develop some useful definitions for two powerful geotargeting tools: geofencing and IP targeting.

Instagram Marketing: Collegiate Edition

Instagram has grown to over 600 million monthly users, 90 percent of [...]

5 Marketing Tools for the Auto Industry

Here we discuss some of the current obstacles for automobile industry marketers and a group of tools designed to make it easier. These tools are MailChimp, Wistia, GeoFli, Typeform, and [...]

Your Product Catalog + Retargeted Facebook Ads

The ability to remarket your products on Facebook opens up a world of marketing possibilities. From reinforcing product awareness to maximizing conversions, being [...]

Ten Website Personalization Ideas: Business Edition

GeoFli for business focuses on ten ideas to implement without committees or software overhaul. From surfacing products based on historical purchasing data to simply featuring location specific [...]

Staying Ahead With Facebook Lead Generation

Prospects don't want to leave Facebook to fill out forms. Don't make them.

Location Targeting With Email Marketing

Great website personalization doesn't happen overnight. Let's look at the evolution of great email marketing culminating with website personalization. Measure the metrics that matter to track [...]

Trigger Emails Based on Website Activity

How to: send emails based on website activity. A prospective student navigates from  your email campaign to your campus visit page. The problem? They don't sign up for a campus visit. [...]

Increase Website Inquiries With One Form For Higher Ed

In this post, we look at taking the standard admission's email address ( and making it one of your highest producing lead generators. Adding a simple form and [...]

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