Advanced Geotargeting Tactics and Strategy

This article explores the art and science of geotargeting based on visitor location. Learn how to use free targeting tools in Mailchimp, Facebook and AdWords to build simple and advanced [...]

Creating CRM-Based Audiences in Google AdWords

This tutorial is designed to help enrollment managers, CRM managers and college marketing directors navigate the new customer email audiences in Google AdWords. A powerful tool, customer email [...]