To Scroll or Not To Scroll: Trackable Website Design Optimization + GeoFli

By offering different content to users from California, than to users from New York, we can overcome some serious hurdles when it comes to website design, and the limited space "above the fold".

How to Measure Website Traffic By Location

Sifting through website analytics is not everyone's idea of a good time. We hope to save you some of that time by giving you a few places to look in the Google Analytics dashboard to get right [...]

How to Measure the Impact of Content Replacement Tools

Figuring out the goal of you online marketing efforts takes patience and some attention to detail in the beginning, but with some quick tutorials and thinking about what success looks like, [...]

Setting up a Google Goal: Shopify E-Commerce Tracking

Shopify is about as close to plug-and-play as ecommerce websites go. With built in tools like ecommerce tracking and Google Analytics integration, measuring the metrics that matter is pretty [...]

Personalize Your Website: Online Business Edition

With the growing number of business operating solely online through do-it-yourself e-commerce platforms, the importance of online marketing and strategic targeting is more important now than [...]