Geotargeting 101 for College Admissions

Why Geotargeting?  According to Noel Levitz (consulting firm for higher education enrollment managers) university marketing and admission’s offices spend $2,500 dollars to recruit one enrolled [...]

To Scroll or Not To Scroll: Trackable Website Design Optimization + GeoFli

By offering different content to users from California, than to users from New York, we can overcome some serious hurdles when it comes to website design, and the limited space "above the fold".

Our Top 44 Website Personalization Experts

Seasoned marketers will remember a time when improving the web presence of a company meant creating a website and creating some copy that might get seen online … someday. Today, simply having [...]

Target Your Users by IP Address in Facebook Ad Manager

What else can Facebook Ad Manager do? Create audiences from a list of emails in your CRM? Create a lookalike audience based on those emails? Direct ads to those custom and lookalike audiences? [...]

Personalize Your Website and Digital Marketing using IP Address

What is IP targeting? How can it immediately impact the performance of marketing campaigns? User-experience or brand-identity? Well, this article takes a look at all of these questions. Our IP [...]

Improve Your Destination Website

Improve Your Destination Website Personalization + Location = Improved Online Conversions

Personalize the Homepage, Increase Conversions

This article runs quickly through the process of personalizing a homepage image and the dramatic impact it can have on website conversions. In recent case-studies with e-commerce companies, [...]

Ten Ways to Personalize the Admissions Website

Admissions marketing and recruitment is constantly evolving. From college fairs to conversions, the number of spinning plates can seem endless. This article aims to highlight strategies in [...]

Ten Website Personalization Ideas: Business Edition

GeoFli for business focuses on ten ideas to implement without committees or software overhaul. From surfacing products based on historical purchasing data to simply featuring location specific [...]

International Admissions’ Most Valuable Marketing Tool: The Website

Take a look at what happens when Pinterest decides to think locally instead of globally. Watch a video on website personalization on an international admission's homepage and submit your [...]