Increasing Online Conversion Rates with Personalization

We hear a lot from marketers about how activities like personalization, retargeting, and geotargeting constantly increase online conversion rates, but until you know effective ways to use these [...]

Using Google Data Studio to Report Location Data

As you know, Geofli exists to fill a unique need to differentiate content based on geographic location. We know that our approach works, and we’ve identified some new reporting methods so that [...]

Introducing Our Client Success Process

Select three pages on your existing website, determine the three targets that you’ll be changing content for, and finally, personalize three pieces of content per [...]

What is IP Targeting Software?

Exploring the ins and outs of IP targeting. In this post we cover both the "why bother?" and "how-to" of IP targeting.

To Scroll or Not To Scroll: Trackable Website Design Optimization + GeoFli

By offering different content to users from California, than to users from New York, we can overcome some serious hurdles when it comes to website design, and the limited space "above the fold".

How to Measure Website Traffic By Location

Sifting through website analytics is not everyone's idea of a good time. We hope to save you some of that time by giving you a few places to look in the Google Analytics dashboard to get right [...]

Personalize Your Website: Online Business Edition

With the growing number of business operating solely online through do-it-yourself e-commerce platforms, the importance of online marketing and strategic targeting is more important now than [...]

International Admissions’ Most Valuable Marketing Tool: The Website

Take a look at what happens when Pinterest decides to think locally instead of globally. Watch a video on website personalization on an international admission's homepage and submit your [...]