Dealerships + GeoFli = Results
GeoFli takes your website marketing to the next level by displaying highly-customized web content specific to the web visitor's geographic location. Increase time on site, decrease bounce rate and improve the conversion rates for your website's goals using GeoFli's content replacement tool.
Request a personalized demo to learn how GeoFli works On Your Website:
Check out the video below to see GeoFli in action on Muller-Honda's website:
Five Simple Ways to Personalize Your Dealership's Website
A strong website is the single most impactful piece of marketing for your dealership. Your homepage trumps any publication, display ad or Instagram post. It needs to be a unique and entertaining experience filled with resources to differentiate your salespeople, customer service, and your organization, and to drive new visitors.
Today, it's possible to change and replace website content based on geographic location. This means a website visitor from New York landing on your existing homepage will see something different than a website visitor from Texas landing on the same site. As the ability to engage website visitors improves with on-page segmenting capabilities, organizations that are able to capitalize on relevant content will lead the way for the future of marketing.
1. Personalize the Website Experience For Your Existing Homepage
Your website is the first impression. This isn't news to you. Now, the same way your customers are segmented by income level, location, or purchasing behaviors, you can segment your homepage. This is the one-size-fits-all experience before GeoFli:
And this is what a prospective visitor to your dealership's lot within a 10-mile radius would see after GeoFli - a clear, enticing message to encourage new customers to travel:
2. Feature Location-Specific Testimonials
By featuring testimonials based on visitors location, you're creating a relatable user experience, which is prime when it comes down to making a decision. Surfacing relatable testimonials to a geographic region will help prospective customers feel connected and shine light on ways your dealership is well worth the trip.
3. Show How Easy It Is To Get There
Buying a vehicle is a large and complicated purchasing decision. If people knew how easily they can get to your dealership, they will be more likely to visit. Expand your geotargeted campaigns with GeoFli by providing information to visitors from your primary markets:
4. Surface Specific Vehicles to relevant regions
We can surface information on fuel-efficient vehicles by linking images and text to inventory for website visitors from regions that purchase fuel-efficient vehicles at a higher rate. Replicate this strategy with luxury vehicles, RVs and boats, Honda Civics, and more.
5: Continue The Digital Marketing Story
If you're currently advertising to select markets (remember, all good marketers segment), then you likely have some specific messaging in display ads, AdWords text and Facebook ads. Content replacement tools like GeoFli allow you to take regional display ads and bring users to your homepage to show the corresponding content. It's fast, it's easy, and it matters. We've found conversion rates can double on GeoFli pages versus non GeoFlied pages.
And there you have it, five super easy ways to transform your website from a one-size-fits-all box to a highly personalized experience for the web visitor - guaranteed to drive results.
Getting started is easy.
Call us today at (406) 214-3809, or email us at firstname.lastname@example.org.