What is IP targeting? How can it immediately impact the performance of marketing campaigns? User-experience or brand-identity? Well, this article takes a look at all of these questions. Our IP address is connected to our physical location. When combined with segmented ad-campaigns and website personalization, IP address can localize your message - cutting through the craziness of pop-ups, display ads and other annoying and disruptive intrusions. We’ll cover four simple ways you can use IP location data to customize and personalize the content your website visitors see.
Exactly what type of service are you getting from your software-as-a-service providers? In this article, GeoFli explores one specific box you should make sure your third-party providers check, and that’s ADA compliance. At GeoFli, we built our software to make sure anyone and everyone can have a more relevant website experience.
Students are beginning to push for social change on college campuses - an admirable cause. As institutions of higher learning, universities have a responsibility to be this vehicle for change, put gas on it, and maintain it. Let's get behind these efforts by doing everything we can to enable underrepresented groups of students through targeted marketing that shows them the most relevant content they need to succeed.
Instagram has grown to over 600 million monthly users, 90 percent of whom are under the age of 35. Looking for current and prospective students? You may find them on Instagram. It can be a struggle keeping up with the platform due to ever-changing content trends. Herein lies the need for a killer content strategy. Then you'll be well on your way to reaching those elusive prospective students, current students, alumni and even the community around you. But, for those of you who have dabbled on the platform and tested various content strategies, you know that this is much easier said than done. We interviewed two standout universities on their approach to Instagram content.
There are more than 3,000 universities in the United States alone. Which, as college admissions professionals know, makes it challenging to break through all the noise. These nineteen colleges stood out to us with their data-driven, innovative, and sometimes wild strategies to create memorable and effective admissions pages.
Sifting through website analytics is not everyone's idea of a good time. We hope to save you some of that time by giving you a few places to look in the Google Analytics dashboard to get right to the point. Where are your most valuable website visitors from? What do they care about and how do you reach a lot more just like them. Enjoy!
How many online form submissions does your office receive each week? Underwhelmed? Don't know? This article helps formulate a plan for, well, your forms. Specifically how to improve online website conversions without driving more traffic to your website. Increase the percentage of current website visitors taking your desired action. Learn how.
Shopify is about as close to plug-and-play as ecommerce websites go. With built in tools like ecommerce tracking and Google Analytics integration, measuring the metrics that matter is pretty simple. We'll show you how to set up a Google Goal for anyone checking out on your website and also how to set up the different funnel steps to understand how your users navigate through the funnel.
Tourism is big business. With unlimited options for leisure vacations to adventure excursions, surfacing relevant content to website visitors looking for their next destination is critical. This article provides five simple ways to personalize website content for marketing and communications professionals responsible for increasing out-of-state visitors and boosting overall tourism activity.
Shopify, Sqaurespace, Weebly, Wix, Wordpress and other content management tools are flooding the ecommerce space. Selling your product or service online has never been easier, but it's also creating a competitive online marketplace like we've never seen. Small gains and slight competitive advantages can mean big changes in conversion rates and online sales. This article shows how to improve conversion rates and how to measure the impact.
Interruption, pop ups and disruptive advertising are going the way of disposable cameras, VHS and Alta Vista (remember that search engine?!). Todays top marketing and communication specialists are using content replacement to personalize existing websites for different customer segments. What is a content replacement tool? Read more to find out!
This article explores the art and science of geotargeting based on visitor location. Learn how to use free targeting tools in Mailchimp, Facebook and AdWords to build simple and advanced targeting. Take the traffic from those campaigns and turn them into customers with website personalization.
Providing a relevant website experience is taking the place of intrusion, interruption and pop-ups. Display ads have less than a 1% click-through-rate and an even worse conversion rate. Facebook ads are crowding newsfeeds. Communicating to existing website visitors is the key to increasing conversions, improving customer loyalty and achieving your online marketing goals. This article discusses trends, tactics and solutions to the one-size-fits-nobody website.
Admissions marketing and recruitment is constantly evolving. From college fairs to conversions, the number of spinning plates can seem endless. This article aims to highlight strategies in website personalization that don't feel intrusive or interruptive. With GeoFli, college admissions offices can take control of their segmented audiences and surface content relevant to the various prospective student cohorts existing geographically.
Great website personalization doesn't happen overnight. Let's look at the evolution of great email marketing culminating with website personalization. Measure the metrics that matter to track on-page conversions.