Instagram Marketing: Collegiate Edition

Instagram Marketing: Collegiate Edition

Instagram has grown to over 600 million monthly users, 90 percent of whom are under the age of 35. Looking for current and prospective students? You may find them on Instagram. It can be a struggle keeping up with the platform due to ever-changing content trends. Herein lies the need for a killer content strategy. Then you'll be well on your way to reaching those elusive prospective students, current students, alumni and even the community around you. But, for those of you who have dabbled on the platform and tested various content strategies, you know that this is much easier said than done. We interviewed two standout universities on their approach to Instagram content. 

5 Marketing Tools for the Auto Industry

5 Marketing Tools for the Auto Industry

Here we discuss some of the current obstacles for automobile industry marketers and a group of tools designed to make it easier. These tools are MailChimp, Wistia, GeoFli, Typeform, and Facebook Ad Manager, and with proper use they can save you time, save you money, and help you make money. The auto industry is all about sales, and all five tools mentioned above are designed to get leads and conversions. 

Our Top 44 Website Personalization Experts

Our Top 44 Website Personalization Experts

Seasoned marketers will remember a time when improving the web presence of a company meant creating a website and creating some copy that might get seen online … someday. Today, simply having a website with good user experience, clean design and witty homepage content isn’t enough. These experts share in our vision for the fight against lazy marketing through personalized website content. Here now is our list of the Top 44 Website Personalization Experts!

Target Your Users Strategically with IP Address in Facebook Ad Manager.

Target Your Users Strategically with IP Address in Facebook Ad Manager.

What else can Facebook Ad Manager do? Create audiences from a list of emails in your CRM? Create a lookalike audience based on those emails? Direct ads to those custom and lookalike audiences? The answer is yes. We'll show you how to set up campaigns targeting similar users to your already existing customers based on IP address, location and a lot of other targeting parameters.

How to use IP Address Data to Personalize Your Website and Digital Marketing Campaigns.

How to use IP Address Data to Personalize Your Website and Digital Marketing Campaigns.

What is IP targeting? How can it immediately impact the performance of marketing campaigns? User-experience or brand-identity? Well, this article takes a look at all of these questions. Our IP address is connected to our physical location. When combined with segmented ad-campaigns and website personalization, IP address can localize your message - cutting through the craziness of pop-ups, display ads and other annoying and disruptive intrusions. We’ll cover four simple ways you can use IP location data to customize and personalize the content your website visitors see.

How To Measure Conversions in Google Tag Manager For Beginners

How To Measure Conversions in Google Tag Manager For Beginners

Tag Manager can be complicated. This article is designed for the user that is logging in for the first time, but also looking to get moving quickly with conversions, IP targeting and online marketing tools. Whether it's a Facebook retargeting pixel, a Google Analytics tracking code or a lean line of javascript from GeoFli, this article clearly articulates what you need to know during the first 24 hours of using Google Tag Manager. 

An Equal Internet Experience: ADA Compliance in Software

An Equal Internet Experience: ADA Compliance in Software

Exactly what type of service are you getting from your software-as-a-service providers? In this article, GeoFli explores one specific box you should make sure your third-party providers check, and that’s ADA compliance. At GeoFli, we built our software to make sure anyone and everyone can have a more relevant website experience.

Higher Education's Responsibility Towards Underrepresented Students

Higher Education's Responsibility Towards Underrepresented Students

Students are beginning to push for social change on college campuses - an admirable cause. As institutions of higher learning, universities have a responsibility to be this vehicle for change, put gas on it, and maintain it. Let's get behind these efforts by doing everything we can to enable underrepresented groups of students through targeted marketing that shows them the most relevant content they need to succeed.

19 of the Best Admissions Websites

19 of the Best Admissions Websites

There are more than 3,000 universities in the United States alone. Which, as college admissions professionals know, makes it challenging to break through all the noise. These nineteen colleges stood out to us with their data-driven, innovative, and sometimes wild strategies to create memorable and effective admissions pages.

How to Measure Website Traffic By Location

How to Measure Website Traffic By Location

Sifting through website analytics is not everyone's idea of a good time. We hope to save you some of that time by giving you a few places to look in the Google Analytics dashboard to get right to the point. Where are your most valuable website visitors from? What do they care about and how do you reach a lot more just like them. Enjoy!

Personalize the Homepage. Increase Conversions.

Personalize the Homepage. Increase Conversions.

This article runs quickly through the process of personalizing a homepage image and the dramatic impact it can have on website conversions. In recent case-studies with e-commerce companies, surfacing relevant content has produced a 92% lift in the number of pages viewed per session. Check it out!

Improve Website Conversions: Online Forms

Improve Website Conversions: Online Forms

How many online form submissions does your office receive each week? Underwhelmed? Don't know? This article helps formulate a plan for, well, your forms. Specifically how to improve online website conversions without driving more traffic to your website. Increase the percentage of current website visitors taking your desired action. Learn how. 

Setting up a Google Goal: Shopify Ecommerce Tracking

Setting up a Google Goal: Shopify Ecommerce Tracking

Shopify is about as close to plug-and-play as ecommerce websites go. With built in tools like ecommerce tracking and Google Analytics integration, measuring the metrics that matter is pretty simple. We'll show you how to set up a Google Goal for anyone checking out on your website and also how to set up the different funnel steps to understand how your users navigate through the funnel.