How to Measure Website Traffic By Location

How to Measure Website Traffic By Location

Sifting through website analytics is not everyone's idea of a good time. We hope to save you some of that time by giving you a few places to look in the Google Analytics dashboard to get right to the point. Where are your most valuable website visitors from? What do they care about and how do you reach a lot more just like them. Enjoy!

Personalize the Homepage. Increase Conversions.

Personalize the Homepage. Increase Conversions.

This article runs quickly through the process of personalizing a homepage image and the dramatic impact it can have on website conversions. In recent case-studies with e-commerce companies, surfacing relevant content has produced a 92% lift in the number of pages viewed per session. Check it out!

Improve Website Conversions: Online Forms

Improve Website Conversions: Online Forms

How many online form submissions does your office receive each week? Underwhelmed? Don't know? This article helps formulate a plan for, well, your forms. Specifically how to improve online website conversions without driving more traffic to your website. Increase the percentage of current website visitors taking your desired action. Learn how. 

Setting up a Google Goal: Shopify Ecommerce Tracking

Setting up a Google Goal: Shopify Ecommerce Tracking

Shopify is about as close to plug-and-play as ecommerce websites go. With built in tools like ecommerce tracking and Google Analytics integration, measuring the metrics that matter is pretty simple. We'll show you how to set up a Google Goal for anyone checking out on your website and also how to set up the different funnel steps to understand how your users navigate through the funnel. 

Content Replacement: Five Ways to Personalize Destination Marketing.

Content Replacement: Five Ways to Personalize Destination Marketing.

Tourism is big business. With unlimited options for leisure vacations to adventure excursions, surfacing relevant content to website visitors looking for their next destination is critical. This article provides five simple ways to personalize website content for marketing and communications professionals responsible for increasing out-of-state visitors and boosting overall tourism activity.  

How to Measure the Impact of Content Replacement Tools

How to Measure the Impact of Content Replacement Tools

Figuring out the goal of you online marketing efforts takes patience and some attention to detail in the beginning, but with some quick tutorials and thinking about what success looks like, you'll be able to answer the question "did this work" at the next marketing meeting. 

Easily Optimize Content With Shopify, Squarespace, Wordpress and More.

Easily Optimize Content With Shopify, Squarespace, Wordpress and More.

Shopify, Sqaurespace, Weebly, Wix, Wordpress and other content management tools are flooding the ecommerce space. Selling your product or service online has never been easier, but it's also creating a competitive online marketplace like we've never seen. Small gains and slight competitive advantages can mean big changes in conversion rates and online sales. This article shows how to improve conversion rates and how to measure the impact.

What is a Content Replacement Tool?

What is a Content Replacement Tool?

Interruption, pop ups and disruptive advertising are going the way of disposable cameras, VHS and Alta Vista (remember that search engine?!). Todays top marketing and communication specialists are using content replacement to personalize existing websites for different customer segments. What is a content replacement tool? Read more to find out!

Personalize Your Website: Online Business Edition

Personalize Your Website: Online Business Edition

With the growing number of business operating solely online through do-it-yourself e-commerce platforms, the importance of online marketing and strategic targeting is more important now than ever. This article cruises through a few tactics online businesses can use when getting started with GeoFli. 

Advanced Geotargeting Tactics and Strategy.

Advanced Geotargeting Tactics and Strategy.

This article explores the art and science of geotargeting based on visitor location. Learn how to use free targeting tools in Mailchimp, Facebook and AdWords to build simple and advanced targeting. Take the traffic from those campaigns and turn them into customers with website personalization

Location Specific Website Content

Location Specific Website Content

Providing a relevant website experience is taking the place of intrusion, interruption and pop-ups. Display ads have less than a 1% click-through-rate and an even worse conversion rate. Facebook ads are crowding newsfeeds. Communicating to existing website visitors is the key to increasing conversions, improving customer loyalty and achieving your online marketing goals. This article discusses trends, tactics and solutions to the one-size-fits-nobody website. 

Personalize The Admissions Website: Ten Strategies

Personalize The Admissions Website: Ten Strategies

Admissions marketing and recruitment is constantly evolving. From college fairs to conversions, the number of spinning plates can seem endless. This article aims to highlight strategies in website personalization that don't feel intrusive or interruptive. With GeoFli, college admissions offices can take control of their segmented audiences and surface content relevant to the various prospective student cohorts existing geographically. 

Ten Website Personalization Ideas: Business Edition.

Ten Website Personalization Ideas: Business Edition.

GeoFli for business focuses on ten ideas to implement without committees or software overhaul. From surfacing products based on historical purchasing data to simply featuring location specific testimonials, GeoFli makes it simple for anyone, regardless of technical background, to get started. 

Location Targeting: Email Marketing

Great website personalization doesn't happen overnight. Let's look at the evolution of great email marketing culminating with website personalization. Measure the metrics that matter to track on-page conversions. 

International Student Recruitment's Most Valuable Marketing Tool: The Website.

International Student Recruitment's Most Valuable Marketing Tool: The Website.

Take a look at what happens when Pinterest decides to think locally instead of globally. Watch a video on website personalization on an international admission's homepage and submit your website for some international recruitment ideas. 

Geotargeting for Colleges and Universities

Geotargeting for Colleges and Universities

This post shows five ways colleges and universities can use geotargeting to improve recruitment efforts. Take a look at online advertising placement, website personalization and historical models based on zip-code.

Staying Ahead: Facebook Lead Generation

Staying Ahead: Facebook Lead Generation

In the latest installment of GeoFli's how-to series, the digital marketing team introduces the world of higher education to Facebook Lead Generation campaigns. The first of its kind offered on desktop placements, lead generation campaigns allow prospective students to click "learn more" or any call-to-action and stay right on the website. We're here to help beyond just making your website amazingly awesome. 

Personalize Your Homepage Based on Location:

Personalize Your Homepage Based on Location:

This article shows a couple potential uses for geotargeting and content replacement using GeoFli. Using a website about holiday cookies and a couple examples from higher education, we walk through the simple process of replacing website content using GeoFli.