Instagram has grown to over 600 million monthly users, 90 percent of whom are under the age of 35. Looking for current and prospective students? You may find them on Instagram. It can be a struggle keeping up with the platform due to ever-changing content trends. Herein lies the need for a killer content strategy. Then you'll be well on your way to reaching those elusive prospective students, current students, alumni and even the community around you. But, for those of you who have dabbled on the platform and tested various content strategies, you know that this is much easier said than done. We interviewed two standout universities on their approach to Instagram content.
Tourism is big business. With unlimited options for leisure vacations to adventure excursions, surfacing relevant content to website visitors looking for their next destination is critical. This article provides five simple ways to personalize website content for marketing and communications professionals responsible for increasing out-of-state visitors and boosting overall tourism activity.