Five Ways to Decrease Bounce Rate with IP Targeting

Let’s pretend you’re the marketing director for a company that sells outdoor gear online and in specific store locations in major cities around the country. You have a beautiful website and [...]

Personalize Your Website and Digital Marketing using IP Address

What is IP targeting? How can it immediately impact the performance of marketing campaigns? User-experience or brand-identity? Well, this article takes a look at all of these questions. Our IP [...]

How To Measure Conversions in Google Tag Manager

Tag Manager can be complicated. This article is designed for the user that is logging in for the first time, but also looking to get moving quickly with conversions, IP targeting and online [...]

An Equal Internet Experience: ADA Compliance in Software

Exactly what type of service are you getting from your software-as-a-service providers? In this article, GeoFli explores one specific box you should make sure your [...]

Higher Ed’s Responsibility To Underrepresented Students

Students are beginning to push for social change on college campuses - an admirable cause. As institutions of higher learning, [...]