Introducing Our Client Success Process

Select three pages on your existing website, determine the three targets that you’ll be changing content for, and finally, personalize three pieces of content per [...]

What is IP Targeting Software?

Exploring the ins and outs of IP targeting. In this post we cover both the "why bother?" and "how-to" of IP targeting.

Geotargeting 101 for College Admissions

Why Geotargeting?  According to Noel Levitz (consulting firm for higher education enrollment managers) university marketing and admission’s offices spend $2,500 dollars to recruit one enrolled [...]