How Does Geotargeting Work?

The world of geotargeting is filled with technical jargon that just doesn’t quite resonate with the average Joe — when similar-sounding words like geotargeting, geofencing and geo redirecting all [...]

Geo Retargeting: Remarketing Based On Location

Location can be a powerful determinant for audience segments. If you’re a business with physical store locations, the benefits of segmenting advertising efforts to reach only those within driving [...]