The beauty of digital marketing is that it affords immediacy, a form of instant gratification. Gone are the days of sending a magazine ad to print or waiting for the scaffolding to slowly climb [...]
Ring, ring, ring ………. Believe it or not, that’s your Data calling. In all likelihood, the conversation is going to go one of three ways: You hear who it is and immediately reply I’m not [...]
Although today’s digital marketers have access to many more tools than they did in the past, email remains one of the most effective. With email, you have the chance to forge a genuine, personal [...]
Data can make your geotargeting more powerful. By developing smart assumptions about your target consumers and making geofencing decisions based on them, you can ensure you develop a more [...]
By offering different content to users from California, than to users from New York, we can overcome some serious hurdles when it comes to website design, and the limited space "above the fold".
Let’s pretend you’re the marketing director for a company that sells outdoor gear online and in specific store locations in major cities around the country. You have a beautiful website and [...]
Tag Manager can be complicated. This article is designed for the user that is logging in for the first time, but also looking to get moving quickly with conversions, IP targeting and online [...]
Sifting through website analytics is not everyone's idea of a good time. We hope to save you some of that time by giving you a few places to look in the Google Analytics dashboard to get right [...]