How to Use GeoFli for Email Marketing

As digital marketers, we can only try to stay on top of the tools available for our use. New apps and services are being created by the minute; for mobile apps alone, TechCrunch projects 352 [...]

How to Use GeoFli to Improve Your Content Marketing

Writing content for your website is more than just providing your users with valuable information. It also means optimizing your site’s search engine performance with strategic, well-picked [...]

How University Foundations Can Benefit from Geopersonalization

Typically, it’s the goal of university-affiliated alumni groups and foundations to increase engagement, support and funding for their respective universities. In today’s digital age, the website [...]

Top 5 Things Found on All Awesome Admissions Websites

The goal of a university’s admissions website is to help students learn about the school and encourage them to hit “apply.” Ultimately, schools hope that their admissions website can help [...]

Google Ads: Everything You Need to Know About Call Tracking

Whether your customers primarily purchase by phone or you’re simply trying to strengthen your business’s online profile, adding a phone number (i.e., a call extension) to your Google Ads [...]

Change Website Content Based on Location: Ten Video Ideas

Change Website Content Based on Location: Ten Video Ideas To easily change website content based on location can feel like a magic trick: using your existing homepage, surface different content [...]

Post to Purchase: Social Media Conversion on Instagram

Aw, Instagram. Social media’s best outlet for all things visual. The number of Instagram users has been increasing steadily since Facebook bought the platform in 2012, and marketers have taken [...]

What Are Custom Intent Audiences? Start Here.

What is a custom intent audience? Custom intent audiences target users in the research and decision making phase of their online journey. Think of previous display audiences as brand awareness. [...]

Programmatic Advertising? Maybe Not For You.

This article explores the business model of display and programmatic companies. As our team executes digital campaigns, it became clear there was a growing and lucrative vertical that we wanted [...]

Content Is Not King

My assumption is that your first reaction to reading that headline is “Say what?” And then you probably mutter under your breath, “Isn’t content is king a marketing mantra as old as the British [...]

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