Top 5 Things Found on All Awesome Admissions Websites

The goal of a university’s admissions website is to help students learn about the school and encourage them to hit “apply.” Ultimately, schools hope that their admissions website can help [...]

Everything You Need to Know About Call Tracking on Google Ads

Whether your customers primarily purchase by phone or you’re simply trying to strengthen your business’s online profile, adding a phone number (i.e., a call extension) to your Google Ads [...]

Change Website Content Based on Location: Ten Video Ideas

Change Website Content Based on Location: Ten Video Ideas To easily change website content based on location can feel like a magic trick: using your existing homepage, surface different content [...]

Post to Purchase: Social Media Conversion on Instagram

Aw, Instagram. Social media’s best outlet for all things visual. The number of Instagram users has been increasing steadily since Facebook bought the platform in 2012, and marketers have taken [...]

What Are Custom Intent Audiences? Start Here.

What is a custom intent audience? Custom intent audiences target users in the research and decision making phase of their online journey. Think of previous display audiences as brand awareness. [...]

Programmatic Advertising? Maybe Not For You.

This article explores the business model of display and programmatic companies. As our team executes digital campaigns, it became clear there was a growing and lucrative vertical that we wanted [...]

Content Is Not King

My assumption is that your first reaction to reading that headline is “Say what?” And then you probably mutter under your breath, “Isn’t content is king a marketing mantra as old as the British [...]

How To Combine Facebook Advertising with Website Personalization

Facebook’s Location Targeting Options: Advertising based on location has been around for a while. Billboard messages featuring regional delicacies, television ads showing local landmarks [...]

Email Marketing Metric Most Missed and Why It Matters

The beauty of digital marketing is that it affords immediacy, a form of instant gratification. Gone are the days of sending a magazine ad to print or waiting for the scaffolding to slowly climb [...]

What Is Your Data Telling You?

Ring, ring, ring ……….  Believe it or not, that’s your Data calling. In all likelihood, the conversation is going to go one of three ways: You hear who it is and immediately reply I’m not [...]

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