Post to Purchase: Social Media Conversion on Instagram

Aw, Instagram. Social media’s best outlet for all things visual. The number of Instagram users has been increasing steadily since Facebook bought the platform in 2012, and marketers have taken [...]

What Are Custom Intent Audiences? Start Here.

What is a custom intent audience? Custom intent audiences target users in the research and decision making phase of their online journey. Think of previous display audiences as brand awareness. [...]

Programmatic Advertising? Maybe Not For You.

This article explores the business model of display and programmatic companies. As our team executes digital campaigns, it became clear there was a growing and lucrative vertical that we wanted [...]

Content Is Not King

My assumption is that your first reaction to reading that headline is “Say what?” And then you probably mutter under your breath, “Isn’t content is king a marketing mantra as old as the British [...]

How To Combine Facebook Advertising with Website Personalization

Facebook’s Location Targeting Options: Advertising based on location has been around for a while. Billboard messages featuring regional delicacies, television ads showing local landmarks [...]

Email Marketing Metric Most Missed and Why It Matters

The beauty of digital marketing is that it affords immediacy, a form of instant gratification. Gone are the days of sending a magazine ad to print or waiting for the scaffolding to slowly climb [...]

What Is Your Data Telling You?

Ring, ring, ring ……….  Believe it or not, that’s your Data calling. In all likelihood, the conversation is going to go one of three ways: You hear who it is and immediately reply I’m not [...]

Why You Should Be Breaking Up Your Email List

Although today’s digital marketers have access to many more tools than they did in the past, email remains one of the most effective. With email, you have the chance to forge a genuine, personal [...]

Increasing Online Conversion Rates with Personalization

We hear a lot from marketers about how activities like personalization, retargeting, and geotargeting constantly increase online conversion rates, but until you know effective ways to use these [...]

Geofencing vs. IP Targeting

Sometimes the hardest part about marketing is keeping up with the language. Here we help develop some useful definitions for two powerful geotargeting tools: geofencing and IP targeting.

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