Everything You Need to Know About Call Tracking on Google Ads

Whether your customers often purchase by phone or you’re just trying to provide more information about your business, adding a phone number (i.e., a call extension) to your Google Ads campaigns [...]

Geo Redirect Your Website

Geo Redirect And Make Website Visitors Happy Geo redirect: sending visitors from different locations to one URL and redirecting them based on their location can have a tremendous positive impact [...]

Post to Purchase: Social Media Conversion on Instagram

Aw, Instagram. Social media’s best outlet for all things visual. The number of Instagram users has been increasing steadily since Facebook bought the platform in 2012, and marketers have taken [...]

What Are Custom Intent Audiences? Start Here.

What is a custom intent audience? Custom intent audiences target users in the research and decision making phase of their online journey. Think of previous display audiences as brand awareness. [...]

Content Is Not King

My assumption is that your first reaction to reading that headline is “Say what?” And then you probably mutter under your breath, “Isn’t content is king a marketing mantra as old as the British [...]

How To Combine Facebook Advertising with Website Personalization

Facebook’s Location Targeting Options: Advertising based on location has been around for a while. Billboard messages featuring regional delicacies, television ads showing local landmarks [...]

Email Marketing Metric Most Missed and Why It Matters

The beauty of digital marketing is that it affords immediacy, a form of instant gratification. Gone are the days of sending a magazine ad to print or waiting for the scaffolding to slowly climb [...]

How To Easily Geotarget Your Existing Website

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Easily Personalize a Website Phone Number by Location

Personalizing Location-Specific Phone Numbers Is Integral To The Mobile Web Experience Does your business conduct operations in multiple locations with different phone numbers? Perhaps you [...]

Introducing Our Client Success Process

Select three pages on your existing website, determine the three targets that you’ll be changing content for, and finally, personalize three pieces of content per [...]

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