How To Combine Facebook Advertising with Website Personalization

Facebook’s Location Targeting Options: Advertising based on location has been around for a while. Billboard messages featuring regional delicacies, television ads showing local landmarks [...]

Increasing Online Conversion Rates with Personalization

We hear a lot from marketers about how activities like personalization, retargeting, and geotargeting constantly increase online conversion rates, but until you know effective ways to use these [...]

Easily Personalize a Website Phone Number by Location

Personalizing Location-Specific Phone Numbers Is Integral To The Mobile Web Experience Does your business conduct operations in multiple locations with different phone numbers? Perhaps you [...]

What is IP Targeting Software?

Exploring the ins and outs of IP targeting. In this post we cover both the "why bother?" and "how-to" of IP targeting.

Geotargeting 101 for College Admissions

Why Geotargeting?  According to Noel Levitz (consulting firm for higher education enrollment managers) university marketing and admission’s offices spend $2,500 dollars to recruit one enrolled [...]

Easily Geofence Your Website: Change Content Based on Location

Geotargeting doesn't have to be hard. In this blog we cover certain aspects of building a geotargeting strategy and show you how to use GeoFli's custom draw tool.

Geofencing vs. IP Targeting

Sometimes the hardest part about marketing is keeping up with the language. Here we help develop some useful definitions for two powerful geotargeting tools: geofencing and IP targeting.

Your Data is Trying to Tell You Something… About Geotargeting

Data can make your geotargeting more powerful. By developing smart assumptions about your target consumers and making geofencing decisions based on them, you can ensure you develop a more [...]

What Is Geofencing?

In our words, it's knowing where a prospect or customer is and delivering the most important, useful content to them while they're there. Wherever that is.

Target Your Users by IP Address in Facebook Ad Manager

What else can Facebook Ad Manager do? Create audiences from a list of emails in your CRM? Create a lookalike audience based on those emails? Direct ads to those custom and lookalike audiences? [...]

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