Facebook’s Location Targeting Options: Advertising based on location has been around for a while. Billboard messages featuring regional delicacies, television ads showing local landmarks [...]
We hear a lot from marketers about how activities like personalization, retargeting, and geotargeting constantly increase online conversion rates, but until you know effective ways to use these [...]
Personalizing Location-Specific Phone Numbers Is Integral To The Mobile Web Experience Does your business conduct operations in multiple locations with different phone numbers? Perhaps you [...]
Why Geotargeting? According to Noel Levitz (consulting firm for higher education enrollment managers) university marketing and admission’s offices spend $2,500 dollars to recruit one enrolled [...]
Geotargeting doesn't have to be hard. In this blog we cover certain aspects of building a geotargeting strategy and show you how to use GeoFli's custom draw tool.
Sometimes the hardest part about marketing is keeping up with the language. Here we help develop some useful definitions for two powerful geotargeting tools: geofencing and IP targeting.
Data can make your geotargeting more powerful. By developing smart assumptions about your target consumers and making geofencing decisions based on them, you can ensure you develop a more [...]
What else can Facebook Ad Manager do? Create audiences from a list of emails in your CRM? Create a lookalike audience based on those emails? Direct ads to those custom and lookalike audiences? [...]