How Does Geotargeting Work?

The world of geotargeting is filled with technical jargon that just doesn’t quite resonate with the average Joe — when similar-sounding words like geotargeting, geofencing and geo redirecting all [...]

Geo Retargeting: Remarketing Based On Location

Location can be a powerful determinant for audience segments. If you’re a business with physical store locations, the benefits of segmenting advertising efforts to reach only those within driving [...]

Geolocation Advertising: What is it?

Whether you knew it by name or not, you’ve probably already seen geolocation advertising. By using the IP address of a specific device or the opt-in location services provided by a device’s GPS, [...]

How University Foundations Can Benefit from Geopersonalization

Typically, it’s the goal of university-affiliated alumni groups and foundations to increase engagement, support and funding for their respective universities. In today’s digital age, the website [...]

What is a Geo Redirect?

In the world of digital marketing, new trends and technologies drive business. The technology you choose to use on your website will largely affect your ability to achieve company goals, so it’s [...]

Use Geotargeting to Create Personalized Messaging on Your Landing Page

In today’s digital world, landing pages are often the first connection point between you and your customers. Landing pages are used to convey anything from your value proposition to your current [...]

Geographic Website Personalization

Geographic Website Personalization: We write extensively about geographic website personalization. Whether you’re setting up a geographic redirect or you’re changing website content based on [...]

Change Website Content Based on Location: Ten Video Ideas

Change Website Content Based on Location: Ten Video Ideas To easily change website content based on location can feel like a magic trick: using your existing homepage, surface different content [...]

Geofencing: Boosting Your Location-Based Marketing

Successful digital marketing requires an understanding of the best practices that continue to evolve. Personalization is the current watchword for digital marketing campaigns. According to [...]

Geo Redirect Your Website

Geo Redirect And Make Website Visitors Happy Geo redirect: sending visitors from different locations to one URL and redirecting them based on their location can have a tremendous positive impact [...]

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