Website Personalization

As digital marketers, we can only try to stay on top of the tools available for our use. New apps and services are being created by the minute; for mobile apps alone, TechCrunch projects 352 [...]

The world of geotargeting is filled with technical jargon that just doesn’t quite resonate with the average Joe — when similar-sounding words like geotargeting, geofencing and geo redirecting all [...]

As you can imagine, it’s especially important in the RV industry to look forward — either figuratively at revenue and trends or more literally out of a windshield onto the open road. Over 500,000 [...]

Typically, it’s the goal of university-affiliated alumni groups and foundations to increase engagement, support and funding for their respective universities. In today’s digital age, the website [...]

Successful digital marketing requires an understanding of the best practices that continue to evolve. Personalization is the current watchword for digital marketing campaigns. According to [...]

Geo Redirect And Make Website Visitors Happy Geo redirect: sending visitors from different locations to one URL and redirecting them based on their location can have a tremendous positive impact [...]

We hear a lot from marketers about how activities like personalization, retargeting, and geotargeting constantly increase online conversion rates, but until you know effective ways to use these [...]

Select three pages on your existing website, determine the three targets that you’ll be changing content for, and finally, personalize three pieces of content per [...]

Exploring the ins and outs of IP targeting. In this post we cover both the "why bother?" and "how-to" of IP targeting.

Why Geotargeting?  According to Noel Levitz (consulting firm for higher education enrollment managers) university marketing and admission’s offices spend $2,500 dollars to recruit one enrolled [...]