How to Use GeoFli for Email Marketing

As digital marketers, we can only try to stay on top of the tools available for our use. New apps and services are being created by the minute; for mobile apps alone, TechCrunch projects 352 [...]

How Does Geotargeting Work?

The world of geotargeting is filled with technical jargon that just doesn’t quite resonate with the average Joe — when similar-sounding words like geotargeting, geofencing and geo redirecting all [...]

How Geopersonalization Can Help RV Dealers Succeed

As you can imagine, it’s especially important in the RV industry to look forward — either figuratively at revenue and trends or more literally out of a windshield onto the open road. Over 500,000 [...]

How University Foundations Can Benefit from Geopersonalization

Typically, it’s the goal of university-affiliated alumni groups and foundations to increase engagement, support and funding for their respective universities. In today’s digital age, the website [...]

Geofencing: Boosting Your Location-Based Marketing

Successful digital marketing requires an understanding of the best practices that continue to evolve. Personalization is the current watchword for digital marketing campaigns. According to [...]

Geo Redirect Your Website

Geo Redirect And Make Website Visitors Happy Geo redirect: sending visitors from different locations to one URL and redirecting them based on their location can have a tremendous positive impact [...]

Increasing Online Conversion Rates with Personalization

We hear a lot from marketers about how activities like personalization, retargeting, and geotargeting constantly increase online conversion rates, but until you know effective ways to use these [...]

Introducing Our Client Success Process

Select three pages on your existing website, determine the three targets that you’ll be changing content for, and finally, personalize three pieces of content per [...]

What is IP Targeting Software?

Exploring the ins and outs of IP targeting. In this post we cover both the "why bother?" and "how-to" of IP targeting.

Geotargeting 101 for College Admissions

Why Geotargeting?  According to Noel Levitz (consulting firm for higher education enrollment managers) university marketing and admission’s offices spend $2,500 dollars to recruit one enrolled [...]