This article shows a couple potential uses for geotargeting and content replacement using GeoFli. Using a website about holiday cookies and a couple examples from higher education, we walk through the simple process of replacing website content using GeoFli.
Take a look at the geographical representation of searches for holiday cookies. Now, imagine owning an online store selling these five cookies. What would you do with this data?
trends.google.com
Here's a quick video of what that change looks like. The best part, there's no need to jump into the weeds of HTML, CSS or bother your web-team. Simply point, click, and personalize based on location.
Using GeoFli's content replacement tool, anyone, regardless of technical background, can change the generic image on the homepage for Cookies.com to coincide with the type of cookie that particular region searches most. Using one URL, cookies.com, website visitors from Missouri will see oatmeal raisin (really Missouri?!) to add to their cart while visitors to the same website from Montana, New Mexico and Kentucky will see Mexican wedding.Colleges and UniversitiesThough GeoFli works on any website, it was built with college recruitment and enrollment management in mind. Here are a couple ideas to get the wheels turning.
Personalize the Alumni Website: Homepage feature about alumni reception in Boston for anyone visiting from New England. Feature alumni scholarship recipients from that region.Admissions Interviews and Meetings: Announce the arrival of admission counselors for college fairs and high school visits. "Join Mike in Richmond for an admission's visit!" shown to anyone visiting from Southern Virginia. Increase website inquiries by increasing website goal conversions.International Recruitment: Set calls-to-action like "apply now" and "talk with a current student" in Japanese for anyone visiting your website from Japan. Feature an international student from Germany on the homepage for anyone visiting from Germany.
If you run a business with more than one storefront, dealership, or clinic, your website is probably speaking to all of them at once, and doing right by none of them. You will learn how multi-location and franchise brands use geotargeting to serve location-specific content, without spinning up a separate page for every address.
You will learn how A/B testing needs volume and time that most small and mid-sized businesses don't have — by the time a test reaches significance, the moment it was meant to capture has passed. This article makes the case for geotargeting as the practical alternative: instead of asking "which version wins?" it asks "who's looking right now, and what do they need?" With real examples (a landscaping company, a regional brewery, a boutique retailer), it shows how location-based personalization lets businesses act on what they already know about their customers, no test required.
You will learn how GeoFli and Optimizely approach website personalization differently, and which type of team each platform is best suited for. You will also learn why message match and geo-targeted landing experiences can be a practical first step for teams looking to improve conversion rates without adding development overhead.
