Increasing Online Conversion Rates with Personalization

We hear a lot from marketers about how activities like personalization, retargeting, and geotargeting constantly increase online conversion rates, but until you know effective ways to use these [...]

Easily Personalize a Website Phone Number by Location

Personalizing Location-Specific Phone Numbers Is Integral To The Mobile Web Experience Does your business conduct operations in multiple locations with different phone numbers? Perhaps you [...]

How To Measure Conversions in Google Tag Manager

Tag Manager can be complicated. This article is designed for the user that is logging in for the first time, but also looking to get moving quickly with conversions, IP targeting and online [...]

Personalize the Homepage, Increase Conversions

This article runs quickly through the process of personalizing a homepage image and the dramatic impact it can have on website conversions. In recent case-studies with e-commerce companies, [...]

How To Improve Website Conversions with Online Forms

How many online form submissions does your office receive each week? Underwhelmed? Don't know? This article helps formulate a plan for, well, your forms. Specifically how to improve online [...]

How to Measure the Impact of Content Replacement Tools

Figuring out the goal of you online marketing efforts takes patience and some attention to detail in the beginning, but with some quick tutorials and thinking about what success looks like, [...]

Easily Optimize Content In Any Content Management System

Shopify, Sqaurespace, Weebly, Wix, Wordpress and other content management tools are flooding the ecommerce space. Selling your product or service online has never been easier, but it's also [...]

Location Targeting With Email Marketing

Great website personalization doesn't happen overnight. Let's look at the evolution of great email marketing culminating with website personalization. Measure the metrics that matter to track [...]

Increase Website Inquiries With One Form For Higher Ed

In this post, we look at taking the standard admission's email address ( and making it one of your highest producing lead generators. Adding a simple form and [...]

Applicant to Enrolled: The Decision Phase

In this article, the team at GeoFli zooms in on the critical applicant to enrollment yield metric. While colleges celebrate inquiries, the true finish line happens when enrollment data is [...]