Your Data is Trying to Tell You Something… About Geotargeting

Data can make your geotargeting more powerful. By developing smart assumptions about your target consumers and making geofencing decisions based on them, you can ensure you develop a more [...]

Five Ways to Decrease Bounce Rate with IP Targeting

Let’s pretend you’re the marketing director for a company that sells outdoor gear online and in specific store locations in major cities around the country. You have a beautiful website and [...]

Five Ways to Personalize Destination Marketing

Tourism is big business. With unlimited options for leisure vacations to adventure excursions, surfacing relevant content to website visitors looking for their next destination is critical. [...]