Email Marketing Metric Most Missed and Why It Matters

The beauty of digital marketing is that it affords immediacy, a form of instant gratification. Gone are the days of sending a magazine ad to print or waiting for the scaffolding to slowly climb [...]

What is a Content Replacement Tool?

Interruption, pop ups and disruptive advertising are going the way of disposable cameras, VHS and Alta Vista (remember that search engine?!). Todays top marketing and communication specialists [...]

Location Targeting With Email Marketing

Great website personalization doesn't happen overnight. Let's look at the evolution of great email marketing culminating with website personalization. Measure the metrics that matter to track [...]

Trigger Emails Based on Website Activity

How to: send emails based on website activity. A prospective student navigates from  your email campaign to your campus visit page. The problem? They don't sign up for a campus visit. [...]