Geofencing: Boosting Your Location-Based Marketing

Successful digital marketing requires an understanding of the best practices that continue to evolve. Personalization is the current watchword for digital marketing campaigns. According to [...]

Easily Geofence Your Website: Change Content Based on Location

Geotargeting doesn't have to be hard. In this blog we cover certain aspects of building a geotargeting strategy and show you how to use GeoFli's custom draw tool.

Geofencing vs. IP Targeting

Sometimes the hardest part about marketing is keeping up with the language. Here we help develop some useful definitions for two powerful geotargeting tools: geofencing and IP targeting.

Your Data is Trying to Tell You Something… About Geotargeting

Data can make your geotargeting more powerful. By developing smart assumptions about your target consumers and making geofencing decisions based on them, you can ensure you develop a more [...]

What Is Geofencing?

In our words, it's knowing where a prospect or customer is and delivering the most important, useful content to them while they're there. Wherever that is.