How Does Geotargeting Work?

The world of geotargeting is filled with technical jargon that just doesn’t quite resonate with the average Joe — when similar-sounding words like geotargeting, geofencing and geo redirecting all [...]

How To Measure Conversions in Google Tag Manager

Tag Manager can be complicated. This article is designed for the user that is logging in for the first time, but also looking to get moving quickly with conversions, IP targeting and online [...]