Geofencing: Boosting Your Location-Based Marketing

Successful digital marketing requires an understanding of the best practices that continue to evolve. Personalization is the current watchword for digital marketing campaigns. According to [...]

What Are Custom Intent Audiences? Start Here.

What is a custom intent audience? Custom intent audiences target users in the research and decision making phase of their online journey. Think of previous display audiences as brand awareness. [...]

How To Combine Facebook Advertising with Website Personalization

Facebook’s Location Targeting Options: Advertising based on location has been around for a while. Billboard messages featuring regional delicacies, television ads showing local landmarks [...]

Increasing Online Conversion Rates with Personalization

We hear a lot from marketers about how activities like personalization, retargeting, and geotargeting constantly increase online conversion rates, but until you know effective ways to use these [...]

What is IP Targeting Software?

Exploring the ins and outs of IP targeting. In this post we cover both the "why bother?" and "how-to" of IP targeting.