Using URL Parameters to Change What Users See

You'll learn how to leverage GeoFli’s Dynamic URL targeting to deliver personalized user experiences that sustain engagement beyond the initial click.

Using URL Parameters to Change What Users See

Most marketers spend real money building campaigns with precise targeting, specific ad copy, and a tailored offer. And then that visitor lands on the same generic page everyone else sees. The message that earned the click disappears the moment they arrive.

GeoFli's Dynamic URL targeting feature closes that gap. It directly connects the targeting capabilities from Facebook Ad Manager, Google Ads, YouTube, and other platforms to continue the personalized experience from the ad through to the website, and setting it up happens entirely inside GeoFli.

How it works

You set the targeting rule directly inside GeoFli. Choose the URL parameter condition you want to target, select which page elements to change, update the content, and save. GeoFli handles the rest.  When a visitor arrives from a URL that matches your rule, they automatically see the version of the page you built for them.

No developer work. No duplicate pages. The same URL serves a different experience depending on who's arriving and where they came from.

What you can change

GeoFli's Dynamic URL targeting can adjust virtually any element on the page.

Above-the-fold headers are the highest-impact and easiest place to start. The headline a visitor sees can be matched directly to the ad or audience segment that brought them there.

Images let different audience segments see visuals relevant to them rather than a single default that may not resonate with anyone in particular.

Buttons and CTAs can be added or removed entirely depending on the offering being promoted. A visitor from one campaign might see "Start free trial" while another sees "Request a demo",  or no secondary CTA at all.

Body copy (including testimonials and event information) can be swapped based on the audience. A testimonial from a healthcare customer means more to a healthcare visitor than a generic one. Event details can surface only for the audience they're relevant to.

CSS styling (color palettes, fonts, and layout) can also be dynamically adjusted, meaning the visual experience itself can shift to match a campaign or audience segment, not just the words on the page.

A real example

A university running Facebook ads to prospective students and a separate email campaign to alumni can point both to the same URL. Inside GeoFli, they build one rule for the prospective student segment and another for alumni, each with its own headline, image, and copy. When a visitor arrives, GeoFli reads the URL parameter and serves the right version automatically. One page, two audiences, two distinct experiences.

Why it matters for paid campaigns

Every paid click carries context. Who the audience is, which platform they came from, and which ad they responded to. Dynamic URL targeting uses that context to make the landing page experience match the ad experience, so the personalization you built in Facebook Ad Manager or Google Ads doesn't stop at the click.

Schedule a demo to see it in action.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Ready to make GeoFli work for you?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Image overlay pattern