Thousands of Regional Contests. One Website.
The Audience Awards is a community of filmmakers, creatives and influencers competing for big money in video contests. Many of these contests are specific to a geographic region. Los Angeles, for example, is hosting a video contest called "Capturing LA." A short film capturing the best that LA has to offer.
Using GeoFli Their Website Conversion Rates Improved
The Problem: One-Size Fits All
Website visitors were having a hard time finding relevant information and video contests.
The Audience Awards hosts hundreds of video-contests for creatives, influencers and filmmakers around the world, but the homepage was delivering one-size fits all messaging. Visitors would have to navigate to find the contests relevant to them.
The Solution: Geotargeting
Using GeoFli, The Audience Awards was able to display contests based on geographic location.
A user from NY saw the NY focused video contests. They were able to surface relevant contests to some regions, and hiding irrelevant contests for others.
GeoFli worked closely with The Audience Awards in a few different ways:
With close to 70,000 community members (and growing rapidly), GeoFli immediately set up three important Google Goals to help answer the question: what action do we want website visitors to take?
Personalized Website Content
With so many active contests, it was easy to get in the weeds. Selecting content that could be better served regionally was key to improving success metrics built in step one. When someone visits the site from Colorado, we want them seeing the Colorado contest front-and-center. A website visitor to The Audience Awards from California should see the FUNDMYFILM contest or the Los Angeles specific contest.
GeoFli + Online Marketing
Using The Audience Awards' existing digital marketing campaigns, GeoFli was able to personalize the destination url experience. For example: a Facebook ad targeting filmmakers in Colorado drives anyone that clicks the ad to a personalized page made possible using GeoFli (see below).
One-Size Fits All message
The original homepage had a generic greeting to visitors.
With a goal of increased contest-entries and personalizing the video-contest entry experience, The Audience Awards subscribed to GeoFli.
Customized By State
Surface relavent content
Now, website visitors from California were greeted with specific instructions and a personalized message for entering active contests.
Easily Change location and message
When Colorado ran a state-specific campaign, The Audience Awards was easily able to customize the message for any web-visitor form Colorado.
Select Messages Based On Zip Code
Or Draw A Custom Region
A Los Angeles centered contest for Sammy's Camera hosted by The Audience Awards meant website visitors from LA received a personalized invitation to enter.
The map on the right shows the states selected in the location library. Website visitors from these locations will see personalized content. Everyone else still sees the default homepage. Build as many regions as you want!