Using Google Data Studio to Report Location Data

As you know, Geofli exists to fill a unique need to differentiate content based on geographic location. We know that our approach works, and we’ve identified some new reporting methods so that [...]

How to Measure Website Traffic By Location

Sifting through website analytics is not everyone's idea of a good time. We hope to save you some of that time by giving you a few places to look in the Google Analytics dashboard to get right [...]

Personalize the Homepage, Increase Conversions

This article runs quickly through the process of personalizing a homepage image and the dramatic impact it can have on website conversions. In recent case-studies with e-commerce companies, [...]