Use Geotargeting to Create Personalized Messaging on Your Landing Page

In today’s digital world, landing pages are often the first connection point between you and your customers. Landing pages are used to convey anything from your value proposition to your current promotions, and any other information you want your customers to read.

The information you provide on your landing pages should be goal-oriented. For example, increasing customer conversion rates, promoting the sale of a specific product, or even simply raising awareness of your brand and mission. Check out this Forbes article to see 10 great landing page examples.

Like many businesses, you probably have a landing page set up for your customers, but is it effectively helping you reach your set goal? By creating personalized landing pages and using geotargeting to get them in front of your customers, you can more effectively reach these goals.

 

What is Geotargeting?

Geotargeting allows you to show specific material to different people based on their geometric location. This is important because, as you know, not all of your customers are the same — they aren’t all shopping for the same item and they aren’t all enticed by the same marketing tactics.

In fact, the needs of your customers are often related to their geometric location. Take, for example, a business offering a specific discount to customers close enough to visit a brick-and-mortar location, and a different discount to customers who are only able to shop online. Listing both discounts on a one-size-fits-all landing page not only confuses customers, but also lengthens the distance to point of purchase. If the business were to target based on location, however, they would provide a personalized shopping experience for, say, locals within a 75-mile radius.

Geotargeting with GeoFli allows you to work smarter, not harder, to bring them the information they need.

 

A city map that includes a red geofence around specific streets, used to target marketing to that specific, highlighted area.

Example of a geotargeted area created by geofencing

 

Who Benefits from a Personalized Landing Page?

There are multiple benefits to personalizing and geotargeting your landing pages. Primarily, the quality of interaction your customer has while on your landing page will increase. If they are able to find the information that piques their interests and the products or services that help solve their specific pain points, your customers will be more likely to stick around and continue choosing your business.

Not only do personalized landing pages lead to happy customers, but you will be more likely to reach the specific, measurable goal your landing page was created to accomplish. Whether your goal is to increase online sales or increase your brand awareness, customers are more likely to interact with your site when the information they see fits their individual needs.

As seen in the images below, the rental company Hertz uses different hero images and languages to appeal to users in both Singapore and Chile.

 

How to Get Started

At GeoFli we know how important it is to get content right. We are here to help you reach these customers through geotargeting and personalized landing pages. This process might seem difficult, but we make it easy for you to increase conversion rates and reach the goals you have for your landing pages. We know that every business is different, so we will get to know your goals and values and then dive into your website to help you create personalized landing pages that correspond with these values and goals.

GeoFli offers not just unlimited content changes, but also the creative minds of a devoted team to quickly replace relevant information on your site. After personalizing your pages, we will work our geotargeting magic and make sure your information is reaching the right people.  GeoFli can help you geotarget a specific state, region, zip code, or even a custom drawn geofenced area, allowing you to be as specific as needed. This personalization and geotargeting works seamlessly with your current website, and we will help you track your goals by keeping an eye on important metrics. Learn more about our multiple service options, pick the one that works best for your business, and try our services for free!

Increasing Online Conversion Rates with PersonalizationWhat is GeoFli?